Mally in AD Voices | Trends Designers Hope Not to See in 2019

Trends Designers Hope Not to See in 2019

Here’s what top creatives would like to leave behind as we enter the new year

By Hadley Keller, December 28, 2018

2015 was the year of #hygge. 2016 brought the widespread proliferation of #millennialpink. Each year, it seems, driven by the instantaneous and infinite onslaught of imagery perpetrated by Instagram and Pinterest, there’s a buzzy trend kicking around the design world. But some, it must be said, are better than others. With the promise of a clean slate on the horizon, AD PRO asked a few of our designer friends for the trend they hope disappears with the new year. Here’s what they had to say.
blockquote>”The appropriation of Africa and African style by people who are not invested in the continent and its artisans,” says the Boston-based designer, who was born and raised in South Africa. “Suddenly Africa has become terribly chic and there’s this this new appropriation of African goods which really upsets me, because Africa is so plentiful in artisan things,” explains Skok, urging consumers to go to the original source. “Don’t just borrow from Africa and not have the money flow back to the brilliant artisans and craftsman of that continent. These are things that you can buy off the internet easily or at markets down the street; there’s no need to buy copies at TJ Maxx.”

– Mally Skok

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