Business of Home – Should you share another designer’s work on Instagram?

Originally posted By Haley Chouinard in trade tales | Mar 27, 2020 |

Should you share another designer’s work on Instagram?

For most designers these days, Instagram plays a huge role in marketing. On the platform, where there’s an insatiable need for content, big and small firms alike have adopted the practice of sharing other designers’ work. We asked 10 designers—Jenny Brown, Lauren L. Caron, Matthew Craig, Jonathan Gordon, Sara Hillery, Liz Johnson, KristyChanel Lindsay, Nina Nash Long, Mally Skok and Ann Ueno—how they feel about sharing other decorators’ projects on their own accounts.

Observe and report

“I like to think that the design community is a kind and inclusive one. I, for one, love varied and nuanced interior design posts, and I am always happy to give props to other designers’ work that I admire, or products that I include in my posts. I am not such a fan of social media accounts that simply regurgitate other people’s work to gain followers. One thing I am most definitely for is reposting posts from designers that are of fun destinations they have been to, or amazing art or furniture they have found. I think we can all learn so much from observing the work of our fellow designers, especially the great design masters of years past.”

—Mally Skok, Mally Skok Design, Boston